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  • Boka Whitening Toothpaste

    Boka Whitening Toothpaste

    • Save 47%

    Boka Whitening Toothpaste

    R 399.99
    R 759.99 R 399.99
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  • Radiant Smile Probiotic Toothpaste

    Radiant Smile Probiotic Toothpaste

    Radiant Smile Probiotic Toothpaste

    R 499.99
    R 59.99 R 499.99
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Beauty in Every Urban Moment.

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"Finally, a beauty store that gets it. Everything I’ve tried from PRIME URBAN has been top-notch."

—Nina R.

★★★★★

"So happy I found PRIME URBAN. Their wellness products helped me feel balanced and energized again."
— Aliyah P.

★★★★★

"Fast shipping, clean ingredients, and products that actually work. I’m obsessed!"
— Marcus D.

Glow Boldly, Live Prime.

Refresh your routine with PRIME URBAN’s selection of trendy, trustworthy products.

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