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Wellness & Beauty, Simplified 🍃
Your destination for clean, effective beauty and wellness products.
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Boka Whitening Toothpaste
Regular price R 379.99Regular priceUnit price / perR 759.99Sale price R 379.99Save [%] -
Radiant Smile Probiotic Toothpaste
Regular price R 379.99Regular priceUnit price / perR 59.99Sale price R 379.99 -
Hydro Boost Hyaluronic Acid Hydrating Face Moisturizer Gel-Cream to Hydrate and Smooth Extra-Dry Skin, 1.7 Oz
Regular price R 899.99Regular priceUnit price / perR 899.99Sale price R 899.99Sold out -
La Roche-Posay Ultra Concentrated Serum, Anti-Imprefections and Marks, for Acne Prone Skin, Effaclar, 30Ml
Regular price R 1,299.90Regular priceUnit price / perR 1,399.99Sale price R 1,299.90Save [%]
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"Prime Urban is a game changer! My skin looks amazing, and the products feel so clean and high quality. Fast delivery and great service too!"
SOFIA R. ⭐️⭐️⭐️⭐️⭐️
Unlock Your Urban Glow
Beauty in Every Urban Moment.
See how PRIME URBAN is changing lives one glow-up at a time.

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Don't just listen to us
Loved by Beauty Founders — Hear What They Say About Prime Urban
★★★★★
"Finally, a beauty store that gets it. Everything I’ve tried from PRIME URBAN has been top-notch."
—Nina R.
★★★★★
"So happy I found PRIME URBAN. Their wellness products helped me feel balanced and energized again."
— Aliyah P.
★★★★★
"Fast shipping, clean ingredients, and products that actually work. I’m obsessed!"
— Marcus D.

Glow Boldly, Live Prime.
Refresh your routine with PRIME URBAN’s selection of trendy, trustworthy products.

